Principal UX Designer, Design Systems

How We Work?

Our hybrid work style (2-3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.

About the role

Join us at the crossroads of multi‑brand product excellence, performance marketing, engineering partnership, and design craft leadership. As a Principal UX Designer, Design Systems, you’ll drive the CSMD Design System, a part of Gen’s platform‑agnostic design system — powering modern, accessible, and visually cohesive customer experiences for the Norton, Avast, AVG, LifeLock, CCleaner, Avira, and many more families of products. You’ll pair meticulous systems thinking with hands‑on design chops to raise the bar for quality and innovation across the organization. You’ll foster a positive, collaborative team culture by showing openness, respect, and willingness to support others. We value professionalism, adaptability, and resilience (especially when things get challenging), bringing strong communicationskills and a team-first mindset to everything you do. We work hard and smart, focusing on impact, efficiency, and thoughtful problem-solving – all while making sure to have fun and share a few laughs along the way

About the Team

You’ll be joining the Customer Success Management Design (CSMD) Team, part of the Marketing, Brand, and Communications organization. We’re a fun, diverse, and collaborative group working at the intersection of marketing and product, partnering closely with both to craft seamless, user-focused experiences. Our work spans across email communications and in-product messaging, ensuring users receive the right message, in the right place, at the right time. We’re an impact-driven team that thrives on aligning strategic goals with thoughtful, data-informed design solutions that deliver real value to both users and the business.

Objectives

• Evolve & scale the CSMD Design Systems – Drive the advancement of in-product messaging and Email design systems, while contributing to Gen’s broader design language. Partner closely with Product, Brand, and Engineering to deliver modern, cohesive experiences aligned with Gen's brand identities and their business goals
• Build token architecture – Partner with Product, Brand and Engineering to define, implement, and maintain a robust, multi‑brand token strategy.
• Lead craft & critiques – Facilitate design reviews that elevate design quality; jump in hands‑on to articulate concepts when needed.
• Audit & advance – continuously conduct end‑to‑end UI and visual audits, propose solutions for gaps, and push the system forward while respecting platform guidelines (macOS, iOS, Android, Windows, and Email Clients).
• Empower contributors – Create engagement models, documentation, and tooling that enable teams to give back to the system.
• Stay ahead of the curve – Stay up to date with industry standards, emerging technologies, AI automation tools, and best practices to continuously enhance our systems.
• Champion the system – Advocate for the value of a strong design system with partners and senior leaders across the business and contribute to broader Gen design system and brand initiatives.
• Adopt and leverage AI tools – Champion early adoption of AI technologies to enhance the Design System, team workflows, improve processes, elevate overall efficiency, and continually exploring new tools to evolve how to be an effective enabler for the rest of the team and the company.

Core Competencies

• 8+ years of experience in UX, product, or related design fields; 4+ years in a dedicated design‑systems role.
• Exceptional design craft with a strong portfolio in visual interface design, showcasing expertise in scaling visual and motion design concepts across different applications and platforms
• Extensive proficiency in Figma – design systems, variables, component libraries, prototyping, and more;
• Solid knowledge of the foundations of engineering principles for best practices with design systems, tokenization, and component architecture;
• Detail-obsessed expert in best practices, creating clean, modern Ul systems that are easy to maintain
• Comfortable presenting ideas and advocating for DS, able to translate design value for non‑design audiencesthrough strong storytelling
• Data‑informed decision‑maker who leverages insights and analytics to improve designs
• Able to consider technical opportunities to drive good designs, whilst balancing the trade-offs of implementation cost and long-term maintenance
• Experience working with content designers, motion designers, and illustrators as well as UX, Ul, growth and product designers, engineers, and product managers
• Open-mindedness and a willingness to receive and incorporate feedback into work;
• A positive attitude, with an emphasis on maintaining a fun, collaborative team environment.
• Demonstrated curiosity and adaptability, with a willingness to embrace new tools, workflows, and evolving business priorities in a dynamic environment
• Experience exploring and integrating AI tools into design processes, with a focus on innovation and efficiency.

Benefits:

• Annual bonus scheme.
• Unlimited PTO (paid time off), flexible working hours & home office.
• The chance to join a major global tech company listed on the S&P 500.
• Opportunity to learn and work with the best in the Digital Security industry.
• Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).
• Tuition reimbursement for job-related courses.
• Learning & Development plan.
• Sustainable home improvement bonus.
• Mac/Windows laptop and mobile phone

Ready to contribute to the systems that power digital freedom for millions? Let’s talk!